Gaining dominance in either is relatively cheap and quik at present and companies that react quickly are likely to be able to 
reap rich rewards and grow intrinsically owing to 
the first mover advantage. As far aas the buyers are concerned, they can now purchase goods online even if they do not have access to a computer.
Until now, the mobile has attracted low advertising spends because of its simple 
text SMSformat of advertising.

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