Either way, clear calls to action that come with clear direct links,
which state the direct and relevant reason and help to the 
recipient for spending time to click and follow-up 
on your message is crucial. For those companies that are involved in marketing via email,
it's a game changer. This information could 
be about your product, service, your newsletter, or any other interesting 
information, this all brings about more people to your 
web site.